Surveys are a great way to find out what your customers really think. They allow you to identify the areas that are truly important to customers, measuring levels of customer satisfaction and particularly giving a forum for smaller issues to be raised which would not usually be brought to your attention. Customers want their opinions to be heard and by asking for their feedback, retailers and service providers show that the customer experience is of utmost important to them.
However, running such a scheme in house can be a drain on time and manpower resources. Amber Arch will work with you to devise a survey which examines the elements most important to you at that time. We supply links to our online portal which customers can be directed to through mailing list emails, pop ups on your website or even URLs which you can print on your receipts. The instant a customer completes a survey, the results are ready for you to view online, so you can be sure to have completely up to date figures at your fingertips. You find out what you need to know, when you need to know it.
We have the experience to advise you on ways to encourage more customer responses as well as the systems to cap the numbers received where necessary, ensuring that your market research budget is used to the best effect.
Results can be accessed 24/7 through our online portal and our comprehensive reporting software allows easy analysis of results, question by question, store by store, region by region, all at the click of a mouse. Trends are easy to identify, allowing clear analysis of your strengths and areas for improvement.